Cost elimination on data usage: GOOGLE to launch "zero rating " system
Once you get a smartphone, the biggest concern
remains the data usage. If you have a sufficient data plan you will
download more and more
apps, if not you will hesitate to do.
What if someone is paying for your data plans so that you
can access, download and update all the apps you want? Yes, Google, according
to some reports, is looking for capitalisation of data. Google has started discussing the idea called
'zero rating' with some app developers about reduction, and possible cost
elimination of data.
In India, Google is reportedly planning the same with
biggies like Redbus, Flipkart, Ola cabs and others.
Under zero rating- mobile network operators do not charge
end customers for a pre-specified data volume for specific applications or
internet services, via the operator's wireless network in metered data plans
and tariffs.
A study from Mckinsey and International Labor Organization,
involving some 8,000 smartphone owners, has revealed that expensive data is one
of the biggest reasons why people hesitate in downloading or using apps on
their phones. As per the survey, over 25 percent people from India, Thailand,
Egypt, Indonesia and Philippines experience this problem.
Reportedly, Google may be looking to capitalisation of data
costs. People actually use their smartphones looking for lucrative apps and
everything, but downloading the same is a headache with current plans.
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